Pepe Chuletón cortando carne mientras lleva una mascarilla.

Pepe Chuletón, the butcher of social networks, is a pioneer in Spain in international online sales. The Riojan butcher sends its products to various regions of the world in 24-48 hours.

  • The benefits of local commerce are evident again during the pandemic
  • The Riojan butcher sends its products to various regions of the world in 24-48 hours
  • 80% of your sales are made electronically

Local commerce has been revealed as one of the groups most affected as a result of the crisis generated by the COVID-19 pandemic. Given the seriousness of the situation, the small and medium businessman has had no choice but to reinvent himself.

A great example is found in Pepe Chuletón. The well-known Riojan butcher has once again demonstrated his innovative capacity, his desire and his determination to do things well. And it is that, during confinement, he has managed to take advantage, once again, of the system that he has been betting on since the beginning of his career and that has allowed him to establish himself in the meat sector: online sales.

In times of quarantine, Pepe has enhanced this methodology by making available to customers a telephone number (660 835 773) and an email ([email protected]) in order to facilitate the completion of their orders, thus being able to do so through whatsapp, email or directly by call. Likewise, given the collapse of their website, they have taken advantage of the months of the state of alarm to redesign it, making it more intuitive and effective for their customers.

“In recent months, we have noticed a considerable increase in the online sale of our products. Our clients have known how to appreciate, in addition to the quality of our meat, the way in which we have managed this crisis by being at their disposal at all times ”, explains the renowned butcher. "Our buyers have appreciated that artisan meat is synonymous with gourmet steaks," he adds.

Although, lately, social networks have not stopped sending messages of support to local businesses, it is nevertheless worth remembering the benefits that this provides to the consumer: strict compliance with hygiene measures; possibility to choose the cut of meat you want; higher quality meat and 100% fresh, in most cases of the day, something that does not allow mass consumption as it involves intensive production; meat free from harmful components such as additives, colorings and preservatives; and, according to the OCU, prices according to the quality of the products.

Pepe Chuletón is possibly chosen for the quality, freshness and originality of its meats: being the only one in our country that has seven certified beef meats. In addition, the Pepe Chuletó butcher shop has the ability to ship to many regions of the world in 24-48 hours. In fact, 80% of its products are already sold online.

The so-called “Internet butcher” has become a business benchmark as it has been able to successfully adapt a traditional butcher shop to an electronic store with international online sales.

Although not long ago electronic commerce was still treated with some mistrust by Internet users, in recent years the trend to make online purchases has taken hold. The latest studies already place Spain as the fourth country in Europe in terms of e-commerce, only surpassed by the United Kingdom, Germany and France. On the other hand, Spain continues to be one of the largest meat consumers in Europe, only behind Luxembourg.

Tuesday, July 7, 2020 - 15:42