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Fidelitas Group

  • Rubén Puga, the art banker, at the offices of the Fidelitas Group with his portrait.

The Fidelitas & Company Group, led by Rubén Puga, is a business conglomerate based in Spain that merges art, culture, fashion, music, real estate, and finance into an innovative and multidisciplinary investment model.

Rubén Puga, with over 27 years of experience in private banking, founded Fidelitas with the aim of democratizing access to alternative assets, especially art. His approach allows anyone to invest in works of art, treating them as financial assets with estimated returns.

The group promotes a humanistic and transformative vision of art heritage, where art is not only collected but experienced, shared, and monetized. It is also committed to social causes, such as the fight against cancer and supporting children.