The most exclusive meat in the world and where to buy it

• The Wagyu is a Japanese breed ox that began to be marketed in the port of Kobe, in Japan
• The average price of a kilo of Wagyu meat is 100 euros
• The Riojan butcher sends its products to various regions of the world in 48-72 hours
• 80% of your sales are made electronically

According to several studies, the intake of foods that we like is directly related to the improvement of our mood. That is why more and more people are betting on indulging themselves and not skimping when making the purchase. Wagyu meat, valued at an approximate price of 100 euros per kilo, is a clear example of this trend.

Wagyu is a Japanese breed ox that began to be marketed in the port of Kobe (Japan), hence it is also called kobe. "This type of meat is characterized by its great tenderness and by having a different flavor from the other steaks", explains the well-known butcher Pepe Chuletón.

The reason why this meat is so exquisite has to do, not only with the breed itself, but with how these oxen are raised. “Wine and beer are added to their diet. Also to encourage them to live in a quiet environment, they are constantly put to listen to classical music ”, says Pepe.

The treatment of this meat also deserves special attention. The trick to achieve the desired result is to ripen it with very little moisture, a process known as dry aged or dry maturation, so that, when tasted, it maintains the tenderness and that buttery flavor.

Dry aged is a drying process, with a controlled humidity and a constant temperature of between 1º to 3ºC for as long as each animal requires and resists depending on many factors such as the weight or age of the animal. “It is not the same, for a four-year-old cow, as for an eight-year-old ox. The cow has a maturity between 60 and 90 days and while the oxen require an extreme maturation of at least 120 days ”, indicates Pepe Chuletón.

In Spain, the Wagyu, in addition to being able to be tasted in the most exclusive restaurants in the country, can be purchased in butchers such as La Despensa, run by Pepe Chuletón and located in the municipality of Calahorra (La Rioja). This establishment trades with said meat for a price of 83.90 and 104.70 euros per kilo (depending on the marbling). However, it is not necessary to travel to this Riojan municipality to get one of these precious steaks. And it is that the manifest fame of the businessman has not only been achieved for the quality, freshness and quality of her meats, but also for launching a powerful electronic store through which she sells 80% of her genre.

Your online butcher shop pepechuletón.com has the ability to ship to many regions of the world in 48-72 hours.

In this way, the so-called “Internet butcher” has become a true business reference, having been able to successfully adapt a traditional butcher shop to an electronic store with international online sales. Its wide range of products can be found on its website.

Although not long ago e-commerce was still treated with some mistrust by Internet users, in recent years the trend to make purchases online has taken hold. The latest studies already place Spain as the fourth country in Europe in terms of e-commerce, only surpassed by the United Kingdom, Germany and France. On the other hand, Spain continues to be one of the largest meat consumers in Europe, only behind Luxembourg.