Mexico shines at FITUR 2026 with new routes to Europe, tourism investment agreements, and a record pavilion featuring all 32 states; Mexico City gains global visibility on the road to the Copa Mundial de la FIFA 2026.
From San Diego to Dubai (and from Berlin to Madrid), January opens with trade shows and congresses where trends are tested, deals are made, and the 2026 food agenda starts taking shape.
The International Tourism Trade Fair (FITUR) is ready to kick off from 21 to 25 January at IFEMA MADRID, with Mexico as Partner Country. It’s a must-attend event for everyone involved in the sector.
The Guadalajara International Book Fair (FIL) closes with more than 950,000 visitors and the participation of more than 2,700 international publishing houses.